Last updated on March 21st, 2024 at 06:14 pm
Looking for what to consider before and after publishing a blog post to unlock the full potential of any post? then you are at the right place.
See, there is a big difference between just publishing content and publishing with a plan, and if you want to get better performance from your content, you need to follow a better plan. There are over six hundred million blogs on the internet, and millions of blog posts are written every day even over 2 billion blog content written in 2022 only, so you better have the plan to stand out with your posts. This can be a pre-plan or a post-plan for a blog post.
As a blogger, publishing a new blog post can be exciting. But before you hit the publish button, there are a few things to consider. And the same, after publishing the post, there are some essential points to consider that you can best pull out of any form of article you write on your website.
In this article, we are going to cover the details of some such, major points in front of you, and outline the tasks you need to do before and after publishing a blog post.
Also, While there are many articles on this topic on the internet, we have tried to write the article from a different angle on this topic, “What to look for before and after publishing an article” such as we have divided the necessary steps into sections that we hope will provide you with a living pre and post plan checklist of every article for forever.
Sounds good! right
So buckle up and get ready to unleash your full potential, let’s get started.
Why is it significant to have a checklist for pre- and post-publishing a blog post?
Having a checklist for pre- and post-publishing a blog post is important because it ensures that all the essential steps are taken before the post is published and that all the necessary follow-up tasks are completed after the post is published. This helps to ensure that the post reaches its full potential. Additionally, having a checklist in place helps to keep bloggers organized and focused on the task at hand, thus improving overall efficiency and maximizing their chances of success.
What should you do before publishing a blog post? | Pre-Publishing Checklist
The following list is divided into different sections that you need to do before publishing a post so look below at What steps do you need to take before publishing a blog post?
A. Research and planning.
1| Conduct keyword research to identify high-ranking keywords and phrases for the topic
Always consider keyword research as an integral part of blogging. When choosing a topic for a post, you should do keyword research to find better keywords and keyphrases for your chosen topic. There are many keyword research tools like Semrush, Long Tail Pro, aherfs, and many more to find good keywords.
Basically, your work here is to find a primary keyword that has a decent search volume and also does not have too much keyword difficulty, so that it is easy for you to rank on search results.
2| Brainstorm a catchy and consistent blog post title
It’s always best to create a catchy and appealing title (main title) because this is the most important point where your audience first engages with your brand and if your main title appeals in an intriguing way, your article might get more clicks.
So try to make sure your blog title is both interesting and always relevant in the fit of characters, which also fully defines what’s in your content.
According to Backlinko, a title that is 40 to 60 characters long is 8.9% more likely to be clicked on than a title that is shorter.
The title of your blog post is the first thing people see when they land on your page. Therefore, it should be catchy and consistent. To come up with an attractive title for your blog post, you can use tools like CoSchedule’s Headline Analyser or Sharethrough headlines analyzer.
A title can make or break the success of your blog post. It should be catchy, simple, and relevant at the same time. so think of potential titles that can attract the readers’ attention.
3| Outline the structure of the blog post, including key points and data
Let’s say you need to write content on a topic and you sit down to write content, but what will you write if you don’t have a structure prepared? Then it’s likely you’ll get stuck at many points in your post and only then go online to do some research which reduces the speed of writing your content, as well as your blog content also misses the logical flow.
So the best thing is that whenever you write content faster, you should create an outline of the content that includes all the points and data you have gathered from your research process, and that will help you to organize.
- | An outline gives you a straight path on which you can write your article convincingly
- | An outline provides various necessary data in one place so you don’t have to digress when writing your post
- | An outline gives your blog post a logical and coherent appearance
- | The outline provides a ready-made template for what to do next and keeps you away from the writer’s block
4| Determine the target audience and create the content accordingly
The target audience is the group of people most likely to be interested in or benefit from the content you create.
Before you include a topic in a blog post, you must always find out what the target audience is for that topic so that your content reaches the right audience who can relate their problems to your content.
Different audiences prefer different types of content, but if you know who your target audience is, you can tailor your content to best suit their needs. It’s also much better to use a language and style that your target audience understands and appreciates.
So before you write a blog post, defining your target audience is an important step that gives you the opportunity to write your content from a different perspective.
B. Writing and editing.
1| Write the blog post and make sure it’s well-structured, engaging, and easy to read
When writing a blog post, you should always remember that you’re writing a post for search engines as well as for people. So the best thing you can do is to present your article so that it’s easy for the audience to read.
Your blog article should be good for both ways to navigate users as well as search engines. It should be well structured, engaging, and easy to read so that it can be read by people who aren’t enough familiar with the ongoing topic.
so pay attention to readability, sentence structure, active and passive voice, an interesting introduction, and overall appealing factors in your blog post.
2| Incorporate relevant images, videos, and infographics to enhance the visual appeal of the post
Add visual elements to your posts to better display and understand the content. You can use featured images, videos, infographics, or GIFs to make your article more engaging and user-friendly. Images not only make the post more attractive but also help to convey more information to the readers in an easy way.
visual content also brings the post alive and adds an engagement factor to it. Moreover, visuals are also beneficial for search engine optimization (SEO) as they increase the time spent on a website.
In fact, visual marketing is the future of SEO goals. So don’t shy away from this effort, to use memes, images (unique images), gifs, infographics, relevant screenshots, or whatever is needed to explain the topic so you can get your point across better.
However, keep in mind that the images you choose should be light and well-optimized, and also not be too large files that can affect the loading time of your page.
3| Edit and proofread the post for grammar, spelling, and punctuation errors
It is highly important that you proofread and edit your post for grammar, spelling, and punctuation errors. It has been shown that most readers won’t read a post if it contains any errors.
This isn’t only important for search engine optimization, but also for usability. Errors in grammar, punctuation, and spelling make the article look sloppy and unprofessional.
So take the time to thoroughly check your post for typos before you publish it. You can also use punctuation-checking software to quickly check for grammar and spelling errors, such as Grammarly or Hemingway Editor to check your post for grammar and spelling mistakes.
You can also ask a friend or family member to look at your post and give you feedback. This will ensure that your post is completely error-free before it reaches your audience.
so it’s best to take some time to proofread and edit before you hit the publish button.
4| Ensure the post is optimized for search engines by meta description and internal and external links
It’s important that your post is optimized for search engines, e.g. through meta descriptions, internal and external links, etc.
Meta descriptions are short summaries of the post that appear in search engine results. this describes the content briefly and concisely and also contains relevant keywords.
Internal and external links should be included in the post to direct readers to other relevant pages or sources. Internal links should point to other pages on the same website, while external links should direct the readers to other websites with more information about the topic.
All these elements help search engines easily recognize the context of the post and rank it higher in search engine results.
C. Formatting and design.
5| Ensure that the post is mobile-friendly and responsive
Nowadays, many search queries are made through smartphones. Therefore, it’s important that the post is mobile-friendly and responsive. Many people access websites from mobile devices, and a post that doesn’t look good on these devices can be difficult to read.
Choosing an appropriate font and size for the post is crucial for a good user experience. The font should be easy to read and the right size. Generally, a font size of 16-18 is recommended for body text.
in addition, a well-designed layout helps make the most visually appealing on different devices, especially mobile phones, and tablets. It’s best to use a simple grid structure with plenty of white space and clear headings.
Therefore, it’s important to check the post on different devices to make sure it’s displayed correctly. You can use tools like the Google Mobile-Friendly Test to check the mobile-friendliness of the page.
6| Use appropriate headings and subheadings to raise the readability of the post
Make sure the post is aesthetically pleasing. This means that the post should be visually appealing and easy to read. You can achieve this by including enough space between paragraphs and using headings and subheadings for better organization.
Use a sub-heading that is relevant to the main topic, as it can be frustrating for your users if you use sub-headings just to make the post longer, instead it should be one that enlightens your audience on a deeper level.
7| Preview the post to ensure it seems as intended
When you have everything prepared and are ready to publish the post, you need to preview it once and read it out loud to make sure there are no problems and everything is correct. There are no factual or grammatical problems.
Now you can publish the blog post if everything is correct.
What should you do after publishing a blog post? | Post-Publishing Checklist
Here is the list which is divided into sections that you will accomplish when you complete your publishing a post-task so look below at What to do after publishing a blog post?
A. Promotion and sharing.
how can you promote a blog post after publishing it? see below;
1| Share the post on social media platforms, including Twitter, Facebook, LinkedIn, and Instagram
As of Hootsuite, the average individual utilizes 7.5 social media every month globally.
so;
like this;
After publishing your blog post, it’s important to share and promote it on various social media platforms such as Twitter, Facebook, LinkedIn, Instagram, and even Pinterest, which is also a great platform to market your blog post. This increases the visibility of your post and brings more visitors to your website. Also, sharing your blog post on social media is a great way to increase its reach and generate more leads for your business.
On social networks, you can use catchy and engaging headlines and relevant hashtags to draw attention to your post. You can also create visual elements such as videos or images that relate to your blog post to further engage your followers.
You can do this manually by creating posts about the article and including a link. You can also use automated tools like Hootsuite or Buffer to schedule posts for peak times.
2| Send emails to your subscribers for promoting the post and encouraging engagement
Email marketing is an effective way to drive traffic to your blog post and increase engagement .when comes to an effective way to promote your blog post there is no doubt that email marketing is a great way. so as a blogger, you should always care about the benefits of email marketing.
When sending out the email, make sure to include a catchy headline and a few lines that provide a summary of the post and also include call-to-action (CTA) buttons. This will help to draw the attention of your readers and encourage them to click on the CTA buttons.
and ultimately your site gets traffic if you are able to keep engaging your exciting users with useful email champions and information then this way still works effectively.
3| Approach influencers and other bloggers in your niche
It’s also important to reach out to relevant influencers. This is another effective way to get yourself noticed by targeting an existing audience.
according to orbit media, as seen influencer outreach is bloggers’ most effective promotion method.
It doesn’t matter what your niche is. There are many influencers who are relevant to your niche. If you find them and use them for your blog promotion, you’ll definitely get more exposure.
The best way to find them easily, you can take help from a lot of influencer tools such as BuzzStream, Awario, BuzzSumo, Pitchbox, etc.
Also, you can approach bloggers from your niche and try to build good relationships with them.
By doing so, you can show off your expertise and share your blog post with people who have similar interests. This will help you get more exposure and attract new readers.
How to find these guys?
- Read blogs in your niche consistently
- Find hashtags on social media
- Analyze their online existence
- Explore popular online learning sites
You can contact them directly by email or by commenting on their website.
4| Repurpose the content into other formats, such as videos, podcasts, or infographics, to reach a wider audience
Repurposing content is a great way to get more exposure on different mediums. You can create videos, podcasts, or infographics from your blog post and share the content on different platforms.
For example, you can create a video that summarises the blog post for YouTube, or a podcast that covers the same topic you wrote about. 86% of marketers say that creating videos has helped increase traffic to their website, and also 92% of marketers consider that video will play a key role in marketing in the future.
You can also create an infographic with the main points of the blog post. To make infographics, you can use tools such as Visme, and Canva.
This will help you reach a wider audience and also help to drive more traffic to your blog. Additionally, you can also share this repurposed content on social media. This way you get more engagement and followers.
B. Analytics and Optimization.
1|Monitor the post’s performance using Google Analytics, including page views, bounce rate, and time spent on the page
After publishing your post, you should always analyze your content with one of the best tools, namely “Google Analytics”.
Google Analytics is one of the best ways to monitor the performance of your blog post. It gives you an insight into how your post is received by your readers, including the number of page views, bounce rate, and time spent on the page.
However, to achieve this step, you need to wait until your content is well-indexed on Google. After some time, you can use this tool to see how your blog post is being received and how it’s performing.
you can also find out in which areas your article needs to be improved. You can also track the sources of your blog post traffic to learn where most of your users are coming from.
You can also use Google Analytics to gain insights into user behavior, such as which pages they visit and how much time they spend on each page. Knowing user behavior is very important to optimize your blog post and improve the user experience.
2| Look into the post’s engagement metrics, such as comments, social shares, and backlinks
Engagement metrics are also a great way to analyze the performance of your blog post. These include the number of comments, social shares, and backlinks.
Comments are one of the most important engagement metrics as they show that people are actively engaging with your content. When analyzing the comments, also look at the sentiment – are the comments positive or negative?
Social shares are also an important metric to track as it shows you how popular your post is on different platforms. You should also use this metric to find out which social channels are driving the most traffic to your post which will give you a sign for accomplishing that type of social media platform for the market to your blog in the future.
Backlinks are another important metric to analyze. Backlinks are a sign of trust in your content and can be an important source of referral traffic.
C. Maintenance and updates.
1|Perpetually update the post with fresh and relevant content to keep it up-to-date
If you think that you have published a blog post only once, then your work is over, no; it’s not like that at all. Whenever you feel that you can add something new to your content, and at the same time if you have analyzed Google Analytics, then you’ll have a lot of useful information, so don’t forget to add content.
I think that’s so special about blogging, Each of your content is a living piece that you can keep updating with fresh new data to Perpetually keep it up-to-date and accurate., so dont forget this step whenever your post needed to update it’s always current and accurate.
2| Inspect the post for broken links, images, or videos, and fix them
Monitor the post continuously, there is no such decline that is not correct according to the search engine optimization purpose, always a better step after publishing the post.
Whatever links you have given in your post, whether it is interlink or external links, broken links have not been created, because it is also a matter that the external link you gave is some problem in web pages and resources. Internal links can sometimes give problems, so such links are called broken links, so it is very important to investigate them from time to time.
If you find such links while monitoring your post Try to fix them as can possible because it is not suitable for search engines as well as your audience.
3| Monitor and respond to reader comments and feedback
After analyzing the comments of your blog post which I mentioned earlier, your responsibility is to answer all your blog post comments. If you respond to your user’s questions in your blog post, it is better, they will start feeling a relationship with your site. This will help in bringing continuous traffic to your site over time.
Also, you’ll get new ideas for your posts if you answer users’ comments and know their feedback.
FAQs | Frequently Asked Questions
Look at these questions often asked by users and I hope it’ll give you some relative knowledge and extra push-up about this ongoing topic.
Should I post on my blog every day?
Let me tell you, it is not a difficult and fast rule to publish the post every day, it is completely up to you. Whenever publishing the ingredients on a daily basis, it can be good to increase your site rapidly, but I would say that whether you write daily or twice a week, you should be consistent.
Is it necessary to optimize my blog posts for search engines?
Obviously, after all, you are not writing a post for just people while your blog content is for both users and search engines so it is the best practice to optimize your blog post to search engines so that search engines such as google crawlers could better crawl your post for fast indexing.
How can I measure the success of my blog posts?
To measure the success of your blog post, you need to look at metrics such as the number of views, average time spent on a page, bounce rate, comments, shares, conversions, etc.
What should I do if my blog post doesn’t have enough visitors?
If your blog post isn’t getting enough visitors, you may need to optimize or re-optimize it for search engines. You can also consider other factors, such as building backlinks to your post. Also, promoting your blog post on social media can help generate more visitors.
Can I use images or videos from other websites in my blog post?
Yes, you can use images or videos from other websites in your blog post, as long as you provide proper credit to the original source.
“Make sure to give credit to original resources is your responsibility to take instead of not only just images but anything from the original creator .”
Final thoughts | on things to do before and after publishing a blog post
Quality content is always a better option for a successful blogging journey and if you want to create consistent new blog posts on your site you should have a great plan to make it fast.
Now since you have a checklist full of steps to encourage what to do before and after publishing your blog post?
These steps will keep you showing you a straight route for each of your posts that will also help you take more advantage of every blog post you produce on your blog so that you’ll get full rewards for your efforts in creating content.
Now follow these steps into your next evergreen content planning so that you’ll get achieve your desired result, keep in mind blogging is all about consistent efforts and being a consistent content creator then do consistent blogging if you do that.
